Even though sales are the ultimate goal, keep in mind that if your product or business is new and no one knows about it, you’ll want to start with brand awareness campaigns. It is evident that entrepreneurs and companies are still not tapping into the massive growth opportunity of influencer marketing. They may be hesitant […]
The Most Under-used Marketing Tool Instagram Direct Message or DM is one of Instagram’s most underutilized tools. They’ve been there all along, but you’ve probably never considered how you could use them to your advantage. DMs allow you to send private messages, photos, and videos to any Instagram user. You can also form groups of […]
Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries every day. When you enter a question into the search bar, those links that appear in your […]
Providing More Analytical Capacity!! There is wonderful news for Instagram marketers, this platform is announcing that it is doubling the data tracking period in Instagram insights, extending it from 30 days to 60 days instead. Now Instagram has added a new calendar tool within IG Insights, which users can access when they tap into the […]
An Easy Guide to Using Instagram Ads You have a budget allocated for paid social, you should strongly consider running Instagram ads. Why? Because 27% of users say they find new products and brands through paid social ads, and Instagram ads can reach over 1.2 billion people or 20% of the world’s population over age […]