In this post, we’ll show you how to make the most of your Instagram link in bio.

You’ve probably seen it before: your favorite Instagram account posts an interesting photo with the caption “link in bio to read more.”

Given that the platform limits you to one permanent link in your profile’s bio, this “link in bio” is critical for driving audiences to your site from Instagram if you run a brand Instagram account.

Let’s get this party started.

What is a Bio Link?

As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.

Accounts with 10,000+ followers can share links through their Stories, but those who are still growing their following must rely on the single link in bio to direct followers to a product page or a piece of content. Furthermore, outside of Stories highlights, Stories links are ephemeral, making it difficult for any size account to highlight the most important URLs to drive social media traffic to.

When you want to highlight multiple important products, posts, and pages, Instagram’s link in bio can feel limiting. Fortunately, there are a number of link in bio tools available that will allow you to compile all of these key link destinations and share them via a single URL.

This improves the user experience by allowing them to easily access all relevant links from one location, which means you’re less likely to lose potential leads and traffic simply because Instagram restricts links on individual posts.

This also brings us to the all-too-familiar “link in bio” phrasing: by using these landing pages, brands can highlight their latest sale, news article, product collection, or other content in their content while still effectively linking to it all, reminding audiences to click that link on each relevant post.

Link in bio tools

You can also use a free link in bio tool like SkyHype to share links to multiple pages and products. As previously stated, this tool allows you to create a custom landing page that contains all of the links you want to share. You can simply include the URL of this landing page in your Instagram bio. The benefits of using a bio link tool are endless.

Using SkyHype

SkyHype is an invite-only link in bio tool that allows you to not only display your platforms on one screen but also showcase your best work to your audience.

SkyHype enables you to display all of the content you want to link to, using a unique URL — no need to update your bio link — as well as a custom landing page, allowing you to maintain brand consistency. Not only on Instagram but on a variety of other websites as well. However, multiple links cannot always be posted at the same time. In this case, a SkyHype is extremely useful.

SkyHype allows creators to create custom backgrounds, allowing them to customize the look of their profile. The fact that SkyHype is an invite-only platform distinguishes it as a creator-centric tool. A creator can invite peers who have the potential to grow and should diversify.

Whereas social links are only available to Pro users in some bio-link tools, SkyHype allows users to display all of their social media platforms on one screen for free. SkyHype’s simple setup allows you to access personalized backgrounds. Instead of using solid colors, you can customize your profile picture and feel.

Spotlight can display your favorite images and videos. So, when you share something on one platform, it appears on SkyHype for all to see or read. Your one link to infinite possibilities. 

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