It’s no surprise that the most frequently asked question from podcasters is, “How do I grow my audience?” Because podcast discovery is still largely based on word of mouth, gaining new listeners can be a difficult task.
That is why we have compiled this list of audience-building tips because whether you’ve had a show for a while or are just starting out, everyone’s story deserves the chance to be heard.
Know Your Audience
Before committing to a specific growth strategy, try to narrow down your target audience. If you’re thinking, “My podcast is for everyone!” Remember that the key to growing your listeners is to find your niche.
Rather than casting a wide net and attempting to appeal to as many people as possible, focus on the unique value your podcast brings to the world.
Think about the people who are most likely to listen to your show. The narrower your topic, the easier it will be to identify and appeal to your target audience. If your podcast is about unpacking episodes of your favorite sitcom, target audiences who have similar TV tastes.
If your show shifts between topics, genres, and tones, you may want to narrow your focus to attract a consistent audience.
Connect with your listeners.
Once you’ve identified your target audience, it’s time to reach out to them. Begin by setting up separate social media accounts for your podcast. Maintaining a presence on social media platforms makes it easier for people to find your show and provides a continuous outlet to promote your content.
Depending on your audience, some platforms may warrant more attention than others, but don’t be shy about where you promote your show. Here are a few ideas to help you get the word out there:
- Create a website for your podcast
- Build an email list and send out regular newsletters
- Post about every new episode on your personal handles
- Use relevant hashtags
- Reply to comments
- Post in relevant Facebook and Reddit groups
- Reach out to another show to cross-promote with them
Connecting together along with your target market begins off evolving with getting the phrase out, with the aid of using any method necessary.
As you’re beginning to develop your target market, recollect all of the methods wherein you could construct a network around your podcast. Start a hashtag for listeners to take part in the communication around your show.
Ask your target market to ship you a Voice Message in reaction to a question. By growing possibilities for listeners to have interaction together along with your podcast and every other, you could foster a feeling of the network that rewards your target market and builds a following of devoted listeners.
Say Hello To A Guest.
A guest can be a great way to expand your listening audience. Guests can be friends, experts in a field, or someone you’ve always dreamed of talking to. Encourage your guests to promote the podcast episodes they’re in.
This will help you promote yourself by giving them a mini press kit with resources that they can easily post such as a great cover, an interesting quote from the interview, and a special photo from the recording session.
Tweet about your guests and tag them. They are more likely to retweet and share content with their own followers.
Remember to keep tabs on past guests. When something big happens for them, congratulate them publicly, and re-share their episode.
Similarly, keep track of holidays, micro-moments, and current events that are relevant to your podcast and post about, making a connection with your show. Become a relevant, reliable source of information for your listeners.
Put Yourself Out There
Joining the podcast community and showing your podcast in social spaces is a crucial way to grow your audience. Not only do you have guests on your show, but other podcasts as well.
Try attending podcasting-related events, meetings, and conferences, and while there, introduce yourself and your show to others. It’s important to be the biggest advocate for your podcast, promoting your show where you can and making meaningful connections with people in the podcast world.
If you’re looking for an easy way to share your podcast, your Anchor profile is a great place to start — it’s a streamlined home for all of your broadcast-related content, including links to your social accounts, a special place for your podcast trailer, and more colorful background to match your podcast cover. Influencer Marketing Agencies help you out
Customize your profile according to your own creative ideas and share it anywhere to view all of your podcast’s content with a single link.
Track Your Stats
Take some time to think about what the success of a podcast means to you and measure it accordingly. Which key figures are important to you? They can be quantitative, such as the number of subscribers or the total number of episode views. Rating on podcast platforms or an engaged audience.
Determine your base for success and grow your audience with that intention. If your idea of success is to generate income from referrals, then you can increase your audience towards a specific CPM.
If you’re particularly interested in how your show affected your listeners, increasing your audience may require a strategy for reach and engagement. The analytics dashboard makes it easy to measure and visualize the performance of your podcast.
No matter how you measure success, remember that sustained audience growth requires time and effort. It might be a while before your podcast takes off, and that’s okay.
With a positive attitude and consistent promotion, you can begin to gather new listeners. And when in doubt, remember why you got started in the first place. Your podcast is something to be proud of whether you have one or one million listeners.
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